Second Annual Institute for the Scientific Study of Subjectivity

October 16-18, 1986

Columbia, Missouri

Thursday October 16, 1986


Afternoon and evening arrival at the Broadway Inn, downtown Columbia. A social will be held between 8-10pm at the Inn. Unless otherwise indicated, all other events will be held at the Forum, Gannett Hall, School of Journalism, University of Missouri.


Friday October 17, 1986



8:00Registration and continental breakfast
8:45Welcome
9:00Morning Session
Quantum Theory of Advertising, William Stephenson, University of Missouri (Emeritus)
2:00Afternoon Session
Attitude Segmentation and Community Action: Communication Strategy for Sex Educatuib for the Retarded, Charles Mauldin, Harte-Hanks Communcations, San Antonio
Seeking the "Uncommon" in a Sales Staff's "Common Sense" Market Perceptions, G. Norman Van Tubergen, University of Kentucky and Communication Research, Inc., Chicago
Implementation of Segmented Marketing Strategies Using Q Methodology, Doran Levy, Market Structure Research, Minneapolis
6:30Reception (Alumni Center)
7:30Banquet.
Address: Beyond Behavior ... Into Motivation, Elais H. Porter, President, Personal Strength Publishing, Pacific Palisades, CA

Saturday October 18, 1986

9:00Morning Session
When Social Issues are Multiplexly Represented: Q Methodology, Social Policy and Participant Democracy, Wendy Stainton Rogers, Open University; Rex Stainton Rogers, University of Reading; Ian Lowe, Griffith University and Celia Kitzinger, University of Leicester
Q Factors and Developmental Models: The Case of Changing Attitudes Towards War and Nuclear Weapons, Brian D'Agostino, Columbia University
The Meaning of Politics: Beginning the Search Among College Students, Joseph Koshansky, Centenary College of Louisiana
Subjectivity and the Policy Sciences, Willaim Ascher, Duke University
Interbehavioral Psychology and Q Methodology, Parker Lichtenstein, Denison University (Emeritus)
2:00Afternoon Session
Storylistener Subjectivity in Response to Mark's Passion-Resurrection Narrative, Kenneth Parker, Eastern Baptist Theological Seminary, Philedelphia
A Subjective Scientific Investigation into Canadian Identity, Ivan Emke, Carleton University; Irvin Goldman, University of Windsor
Are We All on One Factor? Q Methodologists' Scientific Paradigms, Sharon Yoder, University of Missouri; Donald J. Brenner, University of Missouri
Attitudes Toward the Accord: An Australian Study, Darcy McDonell, Australian Narional University, Canberra
On the Varieties of Civil Religious Experience: Attitudinal Dimensions of Merging Religion and Politics, Bruce F. McKeown, Seattle Pacific University; Dan B. Thomas, Wartburg College
Opinion Types on the Brazilian Party Left: A Q Methodological Study, Patrick Peritore, University of Missouri