Thursday October 16, 1986
Afternoon and evening arrival at the Broadway Inn, downtown Columbia. A social will be held between 8-10pm at the Inn. Unless otherwise indicated, all other events will be held at the Forum, Gannett Hall, School of Journalism, University of Missouri.
Friday October 17, 1986
| 8:00 | Registration and continental breakfast |
| 8:45 | Welcome |
| 9:00 | Morning Session |
| Quantum Theory of Advertising, William Stephenson, University of Missouri (Emeritus) | |
| 2:00 | Afternoon Session |
| Attitude Segmentation and Community Action: Communication Strategy for Sex Educatuib for the Retarded, Charles Mauldin, Harte-Hanks Communcations, San Antonio | |
| Seeking the "Uncommon" in a Sales Staff's "Common Sense" Market Perceptions, G. Norman Van Tubergen, University of Kentucky and Communication Research, Inc., Chicago | |
| Implementation of Segmented Marketing Strategies Using Q Methodology, Doran Levy, Market Structure Research, Minneapolis | |
| 6:30 | Reception (Alumni Center) |
| 7:30 | Banquet. |
| Address: Beyond Behavior ... Into Motivation, Elais H. Porter, President, Personal Strength Publishing, Pacific Palisades, CA |
Saturday October 18, 1986
| 9:00 | Morning Session |
| When Social Issues are Multiplexly Represented: Q Methodology, Social Policy and Participant Democracy, Wendy Stainton Rogers, Open University; Rex Stainton Rogers, University of Reading; Ian Lowe, Griffith University and Celia Kitzinger, University of Leicester | |
| Q Factors and Developmental Models: The Case of Changing Attitudes Towards War and Nuclear Weapons, Brian D'Agostino, Columbia University | |
| The Meaning of Politics: Beginning the Search Among College Students, Joseph Koshansky, Centenary College of Louisiana | |
| Subjectivity and the Policy Sciences, Willaim Ascher, Duke University | |
| Interbehavioral Psychology and Q Methodology, Parker Lichtenstein, Denison University (Emeritus) | |
| 2:00 | Afternoon Session |
| Storylistener Subjectivity in Response to Mark's Passion-Resurrection Narrative, Kenneth Parker, Eastern Baptist Theological Seminary, Philedelphia | |
| A Subjective Scientific Investigation into Canadian Identity, Ivan Emke, Carleton University; Irvin Goldman, University of Windsor | |
| Are We All on One Factor? Q Methodologists' Scientific Paradigms, Sharon Yoder, University of Missouri; Donald J. Brenner, University of Missouri | |
| Attitudes Toward the Accord: An Australian Study, Darcy McDonell, Australian Narional University, Canberra | |
| On the Varieties of Civil Religious Experience: Attitudinal Dimensions of Merging Religion and Politics, Bruce F. McKeown, Seattle Pacific University; Dan B. Thomas, Wartburg College | |
| Opinion Types on the Brazilian Party Left: A Q Methodological Study, Patrick Peritore, University of Missouri |