De Tran, Van, & Valeria Valeryevna Dorofeeva (2018, May). Using Q methodology in pharmacy research: A method overview and a pilot study. Journal of Pharmaceutical Sciences and Research, 10(5), 1277-1280. (Link:

Abstract: Q-methodology is a unique combination of the strengths of both qualitative and quantitative research technique that allows researchers to investigate the subjective viewpoints, beliefs, attitudes, and experiences of participants on a research topic. However, Q-methodology has not been widely used in pharmaceutical research. Therefore, the purpose of this article is to provide a brief overview of Q-methodology to readers in the pharmaceutical field and present a pilot study on factors influencing pharmacy customer satisfaction as an actual example illustrating the application of this method. We hope to capture interest and encourage more researchers to use Q-methodology in pharmaceutical research in the future.

Van De Tran <email unknown> is in the Department of Pharmaceutical Management and Economics, Peoples’ Friendship University of Russia, Moscow, Russia; and on the Faculty of Medicine, Can Tho University of Medicine and Pharmacy, Can Tho, Vietnam.

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