· Sheperis, Donna S., Komal Korani, Marsha Milan-Nichols, & Carl J. Sheperis (2019, January). Marketing of professional counselors: A Q-sort study of best practices. Journal of Counseling and Development, 97(1), 25-32. (doi: 10.1002/jcad.12232) (Link: https://onlinelibrary.wiley.com/doi/full/10.1002/jcad.12232)


· Abstract: This quantitative Q‐sort research was designed to evaluate representations of counselor qualifications and to determine which configurations account for the variance in consumer preference and selection. The sample consisted of 161 graduate and undergraduate students in a regional university in Texas. An iterative inverse factor analysis produced 3 distinct factors that accounted for 65.85% of the variance in the data, explaining a majority of the differences in how consumers perceive counselor credentials.


· Donna S Sheperis <dsheperis@paloaltou.edu> is in the Department of Counseling, Palo Alto University, Los Altos Campus, Los Altos, CA (USA).

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