宗益祥. 游戏人、Q方法与传播学：威廉·斯蒂芬森的传播游戏理论研究. 北京：中国政法大学出版社, 2017: 318页. ISBN:978-7-5620-7274-4, 58元。
Zong, Yixiang Shawn (2017). Homo ludens & Q-methodology & communication: A study of William Stephenson’s play theory of mass communication. Beijing: China University of Political Science and Law Press. 318 pp., paperback. ISBN-10: 7-5620-7274-4, ISBN-13: 978-7-5620-7274-4. ¥58.00 Yuan (approx. $8.65 USD). [in Chinese]
CONTENTS (English translation)
Preface One
Preface Two
Chapter 1: William Stephenson: A maverick British gentleman
1. Listen to Stephenson talking about himself
2. Literature review
3. Structure and method of this book
Chapter 2: “Play theory”: The different essences between Eastern and Western culture
1. Concepts of “play”
2. “Play in life”: Chinese culture and play spirits
3. “Play in world”: Western culture and play theory
Chapter 3: Self-existence: Play theory of mass communication
1. Stephenson’s confusion
2. Homo ludens of newsreading
3. Play theory: Synthetic proposition vs. analytic proposition
Chapter 4: Q-methodology: The cornerstone of communication research
1. The birth of Q-methodology
2. Operant subjectivity: The research of Samuel Stouffer as an example
3. Q as a methodology
Chapter 5: Communication’s imagination: Play theory and revolution of the paradigms
1. Sociological imagination
2. Communication’s imagination: Paradigm and genre
3. Paradigm of scientific humanism: Criticism and reconstruction of previous paradigms
Appendix 1: Memorialization of William Stephenson
Appendix 2: Translation of “Review and Criticism: Research Pioneer Tribute – William Stephenson: Traveling an Unorthodox Path to Mass Communication Discovery”
Appendix 3: Translation of “The Ludenic Theory of Newsreading”
Appendix 4: The list of William Stephenson’s work
Index of Names
Index of Subjects
Bibliography
Acknowledgement
Yixiang Shawn Zong <zongyixiang@nju.edu.cn> is assistant professor in the Department of Journalism and Communication, Nanjing University (NJU), Nanjing, China.
