宗益祥. 游戏人、Q方法与传播学:威廉·斯蒂芬森的传播游戏理论研究. 北京:中国政法大学出版社, 2017: 318页. ISBN:978-7-5620-7274-4, 58元。

Zong, Yixiang Shawn (2017). Homo ludens & Q-methodology & communication: A study of William Stephenson’s play theory of mass communication. Beijing: China University of Political Science and Law Press. 318 pp., paperback. ISBN-10: 7-5620-7274-4, ISBN-13: 978-7-5620-7274-4. ¥58.00 Yuan (approx. $8.65 USD). [in Chinese]

CONTENTS (English translation)

Preface One

Preface Two

Chapter 1: William Stephenson: A maverick British gentleman

1. Listen to Stephenson talking about himself

2. Literature review

3. Structure and method of this book

Chapter 2: “Play theory”: The different essences between Eastern and Western culture

1. Concepts of “play”

2. “Play in life”: Chinese culture and play spirits

3. “Play in world”: Western culture and play theory

Chapter 3: Self-existence: Play theory of mass communication

1. Stephenson’s confusion

2. Homo ludens of newsreading

3. Play theory: Synthetic proposition vs. analytic proposition

Chapter 4: Q-methodology: The cornerstone of communication research

1. The birth of Q-methodology

2. Operant subjectivity: The research of Samuel Stouffer as an example

3. Q as a methodology

Chapter 5: Communication’s imagination: Play theory and revolution of the paradigms

1. Sociological imagination

2. Communication’s imagination: Paradigm and genre

3. Paradigm of scientific humanism: Criticism and reconstruction of previous paradigms

Appendix 1: Memorialization of William Stephenson

Appendix 2: Translation of “Review and Criticism: Research Pioneer Tribute – William Stephenson: Traveling an Unorthodox Path to Mass Communication Discovery”

Appendix 3: Translation of “The Ludenic Theory of Newsreading”

Appendix 4: The list of William Stephenson’s work

Index of Names

Index of Subjects

Bibliography

Acknowledgement

Yixiang Shawn Zong <zongyixiang@nju.edu.cn> is assistant professor in the Department of Journalism and Communication, Nanjing University (NJU), Nanjing, China.

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