Ali, Muhammad Rizwan, & Muhammad Shafiq (2021, June). Revealing expert perspectives on challenges to electricity Demand-Side Management in Pakistan: An application of Q-Methodology. Utilities Policy, 70(10), art. 101216. (doi: 10.1016/j.jup.2021.101216) (Link:

Abstract: Empirical evidence suggests that the implementation of Demand-Side Management (DSM) in developing countries falls short of its potential. This study aims at exploring the challenges to DSM development in a developing country by applying Q-methodology. The opinions of Pakistan’s power system experts are analyzed quantitatively and qualitatively. From the analysis, three statistically different rationales, namely “inadequate policy and financial infrastructure,” “lack of institutional commitment,” and “low consumer motivation,” are responsible for modest DSM implementation. Based on the results, we recommend policy, institutional, and consumer engagement measures to foster DSM implementation in Pakistan.

Muhammad Rizwan Ali <> is in the Department of Industrial Engineering, University of Engineering and Technology, Taxila, Islamabad, Punjab, Pakistan. Muhammad Shafiq <shafiqaatir1> is in the Department of Industrial Engineering and Management, University of the Punjab, Lahore, Pakistan.

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