The conference began as usual with a Thursday evening social gathering, followed by paper presentations and discussion on Friday and Saturday:

• Steven R. Brown, Kent State University and Margaret Mathieson, University of Leicester, The operantcy of practical criticism
• Dan Thomas, Wartburg College, and Larry Baas, Valparaiso University, Ronald Reagan in the public mind
• James C. Rhoads, Jr. and Milan T.W. Sun, Kent State University, The Altemeyer “Right-Wing Authoritarian” Scale: A Q methodological look
• Patrick Peritore, University of Missouri, India’s environmental crisis: A Q methodology elite attitude study
• Hung Kyu Kim, Hankook University of Foreign Studies, Korea, Q methodology and advertising research in Korea
• John Merrill, Louisiana State University, The Stephenson/Merrill proposal for a new journalism curriculum
• Albert D. Talbott and Haven Simmons, University of Iowa, Journalists in the movies: A preliminary study of the perceptions of journalists and law enforcement officers in nine films
• Karen Dennis, Francis Scott Key Medical Center and Johns Hopkins University, Weight control self-efficacy
• Bernie Murchison, University of Queensland, Australia, Attitudes toward media coverage of the Fitzgerald inquiry on corruption in Queensland: A Q study
• Leonard Barchak, McNeese State University, The forgotten symphonies: PR and marketing study of the Lake Charles Symphony Orchestra
• Panel Discussion:, What to do when the journals reject your Q study
• Banquet Address: Larry Fuhrer, Chairman and President, Presidential Services, Inc., Chicago
• Patricia Kay Felkins, Loyola University of Chicago and Irvin Goldman, University of Windsor, Myth, representation and communication in the image of John Kennedy
• Paul Grosswiler, Towson State University, Q Methodology study of Marshall McLuhan’s theory of visual and acoustic preferences in media, aesthetics and ideology
• Ana C. Garner, University of Iowa, Safety communication: Toward an understanding of passenger attention to safety information on airplanes
• Joanne Gallivan, University College of Cape Breton, Nova Scotia, Gender differences in the psychology of humour

During the conference, the Stephenson Research Center was presented with a microfiche of William Stephenson’s 1929 psychology dissertation Mental tests and their relation to the central factor, University of London.