ten Klooster, Visser, and de Jong on Q and Likert scales

ten Klooster, Peter M., Martijn Visser, & Menno D.T. de Jong (2008). Comparing two image research instruments: The Q-sort method versus the Likert attitude questionnaire. Food Quality and Preference, 19, 511�518. Abstract: Despite the attention for corporate, brand and product images, only few studies focus on methodological comparisons of image research methods. This article presents… Read More