Q Methodology – A Systematic Approach for Interpretive Research Design 11-12 May 2010, University of Birmingham, UK

May 11, Room 109, Muirhead Tower / 12 May, Learning Centre Computer Cluster UG31

Course Convenor: Stephen Jeffares <s.r.jeffares@bham.ac.uk>

Module Outline: This module provides research students with a comprehensive introduction to Q methodology. Q methodology is a set of research design principles and techniques that allows for a systematic and scientific understanding of subjectivity. The methodology was originally developed by William Stephenson in the 1950s and used for identifying market segments in advertising and communications. For social science, Q methodology offers a means of systematically identifying the range of distinctive subjective standpoints in a given context. Being systematic and interpretive is Q methodology is well suited to postgraduate research either as a standalone research design or offering an injection of systematicity to interview based research or an interpretive supplement to aid survey instrument design. In what is an interactive and hands-on workshop, participants will develop an understanding of the basic principles of Q research design and process from identifying the volume of debate, developing statements, administering a Q sort, conducting and interpreting results using dedicated software. By the end of the workshop, participants will posses the ability to design, administer and interpret a Q methodology research project.

Contact Stephen Jeffares for further details.