Q Bibliography: Grover on objective solutions to subject problems

Grover, Vijay Kumar (2014). Objective solution of subjective problems: Issue of methodological approach. Journal of Advanced Research in Psychology & Psychotherapy, 1(1), 10-21.

Abstract: The paper is an attempt to find an objective solution to subjective problems of behavior. It explains nature of physical and behavioral science. The nature of subject decides nature of methodology for treating a problem. ‘R’ and ‘Q’ methodologies are objective and subjective methodologies for solving a problem. This article explains the difference between the two types of methodologies, steps needed for both and their relative merits and demerits. Q methodology is actually replacement of qualitative methodology but with much more objectivity and scientific bases. Blending both R & Q methodologies can give us triangulation method of research which is the most effective. In the end, investigator justifies application of triangulation method by taking a sample example.

Vijay Kumar Grover <grovervijayk@gmail.com> is in the DAV College of Education, Abohar, Punjab, India.

ten Klooster, Visser, and de Jong on Q and Likert scales

ten Klooster, Peter M., Martijn Visser, & Menno D.T. de Jong (2008). Comparing two image research instruments: The Q-sort method versus the Likert attitude questionnaire. Food Quality and Preference, 19, 511�518.

Abstract: Despite the attention for corporate, brand and product images, only few studies focus on methodological comparisons of image research methods. This article presents a comparison of two current instruments: the Q-sort method and a Likert attitude questionnaire. The study applies both methods to measure the image of beef, using the same assertions in similar samples of consumers. The two methods produce consistent results, but differ in the possibilities of data analysis and interpretation. An advantage of the Q-sort method is that it offers straightforward insights in the underlying structure of image within audience segments. On the other hand, the Q-sort method does not give overall indications of an image, and limits occur for analyzing the relationships between image and other variables.

M.D.T. De Jong and his co-authors are with the Institute for Behavioral Research, Faculty of Behavioral Sciences, University of Twente, P.O. Box 217, 7500 AE Enschede, The Netherlands.