Q Bibliography: Grover on objective solutions to subject problems

Grover, Vijay Kumar (2014). Objective solution of subjective problems: Issue of methodological approach. Journal of Advanced Research in Psychology & Psychotherapy, 1(1), 10-21. Abstract: The paper is an attempt to find an objective solution to subjective problems of behavior. It explains nature of physical and behavioral science. The nature of subject decides nature of methodology… Read More

ten Klooster, Visser, and de Jong on Q and Likert scales

ten Klooster, Peter M., Martijn Visser, & Menno D.T. de Jong (2008). Comparing two image research instruments: The Q-sort method versus the Likert attitude questionnaire. Food Quality and Preference, 19, 511�518. Abstract: Despite the attention for corporate, brand and product images, only few studies focus on methodological comparisons of image research methods. This article presents… Read More