Stephenson’s naming of the Studebaker Lark

Discussion of Stephenson’s naming of the Studebaker Lark is in his “Homo ludens: The play theory of advertising,” Rivista Internazionale di Scienze Economiche e Commerciali, 1979, 26(7), 634-653, which is hard to find and could be scanned and made available were there interest. Contact Steven Brown for more information.