Discussion of Stephenson’s naming of the Studebaker Lark is in his “Homo ludens: The play theory of advertising,” Rivista Internazionale di Scienze Economiche e Commerciali, 1979, 26(7), 634-653, which is hard to find and could be scanned and made available were there interest. Contact Steven Brown for more information.

Published by sbrownkentedu

Author of Political Subjectivity (Yale University Press 1980), founding editor of Operant Subjectivity (1977), organizer of first Q conference (1985) and founding member of the International Society for the Scientific Study of Subjectivity (1989), founder and moderator of Q-Method electronic discussion list (1991), and laureate of ISSSS's William Stephenson Award (2010). Also past editor of Policy Sciences, co-founder of the International Society of Political Psychology and the Society of Policy Scientists, list manager of PolicySciencesSociety, executive director of ISPP, laureate of ISPP's Harold Lasswell Award (2009) for lifetime scientific contributions, and Kappa Tau Alpha award (2001) for contributions to journalism and mass communication.