Q Bibliography: Wijngaarden on ethnography in tourism research

Wijngaarden, Vanessa (2016, April 12). Q method and ethnography in tourism research: Enhancing insights, comparability and reflexivity. Current Issues in Tourism (online). (doi: 10.1080/13683500.2016.1170771) Abstract: Whereas other writers have recently presented Q method as an option for use in combination with traditional surveys, I employed the mind-mapping technique within a deeply qualitative approach. Showing how… Read More

Q Bibliography: Hunter on representations and identity in Taiwanese indigenous tourism

Hunter, William Cannon (2011). Rukai indigenous tourism: Representations, cultural identity and Q method. Tourism Management, 32, 335e348. Abstract: In tourism, cultural representations of indigenous destinations are problematic. They are essential to the promotion of tourism, making destinations understandable and desirable to visitors. But they are also blamed for upsetting the cultural equilibrium of smaller destinations.… Read More

Q Bibliography: Mokry & Dufek on segmentation in tourism

Mokry, Stanislav, & Ondrej Dufek (2014). Q method and its use for segmentation in tourism. Procedia: Economics and Finance, 12, 445-452. Abstract: This paper discusses the use of Q method as a useful tool for market segmentation in tourism. Q method is classified as exploratory inductive empirical research method. For the realization of this research… Read More