Rhoads, James C., Jr., Dan B. Thomas, & Bruce McKeown (2016). Social media in a subjective science mode: The “Facebook Likes” study reconfigured with self-reference. Journal of Social Media in Society, 5(1), 111-136. (Access: https://thejsms.org/index.php/TSMRI/article/view/83)

Abstract: A Cambridge University study of more than 58,000 users of the popular social medium Facebook examined the extent to which the Facebook "Likes" button predicted behaviors and attributes of a diverse nature (IQ, sexual identity, political and popular-culture preferences, religious affiliation, and the like). Despite revealing several intriguing and statistically significant relationships, the research sheds scant light on the nature of the subjectivity at play. In a Q-methodological study of a sample of subjectively communicated responses to the Cambridge research, three versions of the subjective interface between the users of Facebook and the social medium are reported. Implications for studying the social-psychological aspects of social media from the methodological principle of self-reflection are discussed.

James C Rhoads <jrhoads@westminster.edu> is in the Department of Political Science, Westminster College, New Wilmington, PA (USA).

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.