· Tan, Siow-Kian, Siow-Hooi Tan, Ding-Bang Luh, & Shiann-Far Kung (2016). Understanding tourist perspectives in creative tourism. Current Issues in Tourism, 19(10), 981-987. (doi: 10.1080/13683500.2015.1008427) (Link: https://doi.org/10.1080/13683500.2015.1008427)

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Abstract: This study explores the interactions of tourists with their surrounding socio-material factors at creative tourism sites in Taiwan. Creativity is generated through the interactions of tourists with the tutor, activity, or the environment; and there is a close relationship between individuals and these socio-material factors. However, how these factors interact has been understudied. Q-methodology was employed to uncover the various perspectives of tourists to determine the important factors that are concerned about when participating in creative activities. Three groups of tourists were identified: relaxers, sensation-seekers, and existential-type. Relaxers emphasize environmental issues and characteristics of the activity, sensation-seekers emphasize tutor-related issues, and existential-type tourists emphasize the characteristics of the activity itself.

Siow-Kian Tan <siowkiantan@gmail.com> is with the Faculty of Management, Multimedia University, Cyberjaya, Malaysia.

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